Project

It was advised to the client to use the magic opportunity of inviting one of the most popular Russian family bloggers Larisa Surkova who has 2,7 million active followers in Instagram.  She writes posts on psychological subjects the same way as on her own family routine and communicate with her followers giving them replies to the comments and making posts on desired subjects. Larisa has a high authority and confidence with her audience which is totally correlated with the client's target audience.

The team initiated communication with the blogger, created the program and was in constant contact with the destination stakeholders to control each step in organization. The trip was created individually for Larisa and her family so that they could experience all family-oriented attractions and stimulate her followers to learn more about it. 

Accomplishments

During the trip the blogger created 6 posts about destination which gave 3M cover and a high percent age of involvement.The numerous daily stories helped the audience not only to learn about the destination but also to experienceit. Within the project, a raffle for accommodation in Abu Dhabi was initiated, which had a positive effect on the number of reactions from the audience.