Project

Yas Island is an island in Abu Dhabi, United Arab Emirates. It occupies a total land area of 2,500 ha. It is a popular leisure island and one of the top tourism projects in Abu Dhabi. Primary external responsibility was the promotion of Yas Island as a leisure travel destination on Russian, CIS and Baltic countries with key target to increase Yas Island visitation from mentioned countries.

Accomplishments

• Stable increase of tourist flow from Russia & CIS (+15%)
• Successful launch of charter flight program in 2018 and 2019.
• Over 1000+ agents (b2b) trained - Engagement in developing and implementing of Yas Island/Experience Hub hospitality training program for trade partners suitable for Russian market.
• 20 Webinars with key partners for Russian and CIS trade partners.
• 5 Joint Roadshows with partners in full market coverage: Russia, CIS and Baltic.
• 2 events (ones per year) - successful organization of Formula 1 Abu-Dhabi Grand Prix familiarization event for key b2b partners.
• 2 events (ones per year) - successful planning and organization of pre Arabian Travel Mart familiarization event for key b2b partners.
• Over 200 presentations of clients' property in different tourism related events such as webinars, conferences, seminars, workshops, seminars, exhibitions etc.
• Over 20 fully and successfully organized and managed familiarization trips.
• 1000+ agents visited Yas Island during familiarization trips.
• 100+ registered partners on Experience Hub b2b trading platform for direct bookings.
• Over 25 individual sales events: workshops, business breakfast, lunch, dinner, seminars, exhibitions (Russia, Kazakhstan, Belarus, Uzbekistan, Ukraine, Latvia, Lithuania, Estonia)