Travel Trade

We strive to provide an efficient and successful business for our partners.

We understand better than others how to properly promote a tourism product. Our team has significant experience in the travel trade industry and is able to successfully plan work and achieve the goals. Our understanding of development strategy and campaigning tactics will help you promote your product to the market. We use a wide range of tools to support travel products, including offline events of various formats as well as online activities. Our extensive database allows us to communicate effectively with the majority of representatives of the travel trade industry and strengthen your business.

Our main tools to promote your product are:

• newslettering through our complete trade and MICE database for 12 countries,
• webinars on different platforms, as well as big choice of offline formats
• sales calls with partners
• sales missions to Russia, CIS & Baltic countries
• partner trainings of your product,
• Exhibition participation
• seminars,
• workshops,
• roadshows in different cities and countries,
• themed events

Public Relations & Media

We all know how media and social networks can influence trends and our decisions, how we often light up an idea when we see it outlined in one of the magazines, how we choose this or that based on the opinion of our favorite blogger. But behind all this there is scrupulous work on the brand, created loyalty in the media sphere and sincere faith in your product. We do not build communication, we build strong relationships with media representatives, make them fall in love with your brand and evoke sincere positive emotions from introducing it through various tools, which include study trips, press events, personal meetings and creative media projects.

Our team members organized 22 group media visits with 112 brought journalists from Russia, Kazakhstan, Ukraine, Belarus, Serbia, Azerbaijan and around 150 pieces of resulted media coverage + 20 individual media visits with around 40 resulted pieces of resulted media coverage. The list on media included such famous ones as National Geographic, GEO, L’Officiel Voyage, RBC, Kommersant, Snob, Business Traveler, Cosmopolitan, Robb Report, Elle, and many others.

Mice

We fully understand the importance of MICE for your business. Our team has rich and diverse experience in all segments of MICE business. We have sustainable and stable relationships with the majority of MICE partners in Russia, including MICE agencies, events organisers and corporate partners.

We are ready to promote your MICE possibilities with all relevant tools, including online activities, participation in exhibitions and conferences, meetings, presentations, and workshops with appropriate partners.

EVENTS & PROMOTION

Out-of-the-box thinking along with strategic planning creates the desired effect on the target audience to reach the set goals.

Whether it's an award-winning gala dinner to praise key partners, exclusive business breakfasts, or organized workshops/seminars, we are motivated at coming up with inspired promotions that meet your requirements. Thoughtfully executed media mixers, industry roadshows and other niche events connect our clients to the right audience in ideal conditions.

What we can do:

• Business breakfast/lunch/dinner ,
• Seminars,
• Webinars,
• Workshops,
• Roadshows,
• Online and offline promotions,
• Joint themed events: Formula 1 race etc.,
• Familiarization trips,

DIGITAL/ONLINE ADVERTISING

Based on your budget, timeline, and specifications we can help you in building brand awareness. We will navigate, set up and follow up your advertising campaigns in Russia and CIS.

Social Media Advertising at platforms such as VKontakte, Telegram, YouTube and Twitter to build awareness, drive engagement, get qualified leads, and find new potential visitors.

Search Advertising helps to put your brand in front of consumers when they are searching for your product or looking for useful information that can help them decide to purchase from your business.

Programmatic Advertising will build brand awareness by using Programmatic Display, Video, Mobile, Connected TV and Digital Outdoor to get people to search your brand online, find you on social or visit your website

DESTINATION PROMOTION

Even a fine unique hotel/destination requires thorough strategy. Thus, we will make sure your message and product shines in any medium after careful and thorough research, planning and smart brand positioning.

What we can do:

• Strategic marketing proposal
• Brand & Positioning
• Travel Trade & MICE
• Budget planning
• Media campaigns