Committed leader with over 25 years of experience in the Russia & CIS, UAE and SEA markets, I have successfully built my reputation as a market and sales strategist.

Today,I’m the Owner and Executive Director at Creatio LLC – marketing and media relation agency which inspire people with its clients’ value.

In my capacity as Executive Director, I’m responsible for creating corporate culture and Team in environment of idea meritocracy.

Duty tasks:

• Develop and execute tourism strategies targeting Russia & CIS markets and support our clients tourism development.
• Organizational development across our clients.
• Grow synergies with national stakeholders and private sectors.
• Expand strategic partnerships with tour operators and travel industry leaders.

Education:  IHTTI School of Hotel Management, Neuchatel, Switzerland, Bachelor’s Second Class Honours, Upper- Division (2.1) Bournemouth University, UK

Experience: High level of knowledge and experience in sales and marketing in Russia & CIS markets (12+ years). 12 years of constant work and career development in tourism and luxury hotel representation:

Laya Hospitality - Time Hotel, Sharjah UAE; Royal Beach Resort & SPA 5*, Sharjah UAE; Yas Island, Abu-Dhabi UAE; Borgo Egnazia, Italy; Cristallo a Luxury Collection Resort & SPA, Italy; Lefay Resort & SPA, Italy; Fendi Private Suites; Italy Grand Hotel Via Veneto, Italy; Toscana Castelfalfi Resort; Italy Rome Luxury Suites; Italy Santavenere Hotel, Italy; Las Ventanas al Paraiso, Rosewood Resort, Los Cabos, Mexico

Achievements and duty tasks:

• Increased revenue and Room Night statistics (Russian and CIS markets); 
• Analysis of the tourist market of Russia, CIS, the Baltic countries and the Balkans;
• Presentations of clients' property in different tourism related events such as webinars, conferences, seminars, workshops, seminars, exhibitions etc. (200+ presentations) and familiarization trips for Russian and CIS Travel Trade (30+ trips);
• Exhibition participation and presentation of different clients in Luxury Travel Mart in Russia and CIS (Kazakhstan and Ukraine) (10+ activations);
• Development and implementation of marketing plan and the strategy;
• Increasing the brand and product awareness by means of market research and analysis, new and existing client relationship development;
• Everyday Sales activities: sales calls, market update, b2b communication handling

• Increased revenue and Room Night statistics (Russian and CIS markets) 
• Presentations of clients' property in different tourism related events such as webinars, conferences, seminars, workshops, seminars, exhibitions etc. (200+ presentations) and  familiarization trips for Russian and CIS Travel Trade (20+ trips)
• Expo participation and presentation of different clients in Luxury Travel Mart in Russia and CIS (Kazakhstan and Ukraine) (10+ activations)
• Everyday Sales activities: sales calls, market update, b2b communication handling

Education:  Historical and tourist journalism education; fluent in English and French; excellent knowledge of travel trade market in Russia and CIS.

Experience: 12-years’ experience in representing foreign tourist accounts in Russia.

• New York City & Company (New York Tourist Board) – 3 years representation
• Mauritius Tourism Promotional Authority ( MTPA) – 4 years representation
• Visit Indonesia – one year representation
• Department of Culture and Tourism - Abu Dhabi – since April, 2011 till now

Achievements and duty tasks: 

• Planning and implementation of marketing promotions with key TO partners (40+ partners)
• Regular contacts with travel professionals of Russia and CIS market 
• Presentation of a tourist destination for Russia and CIS B2B tourist segment  (200+ presentations)
• Events and familiarization trips organization for Russian and CIS Travel Trade and MICE specialists (40+ trips)
• Analysis of the tourist market of Russia, CIS, the Baltic countries and the Balkans
• Monitoring and organization of the client's participation in tourist exhibitions in Russia and the CIS

Education: Linguistic and PR background (2 diplomas: Moscow State Linguistic University, German dep-t and Moscow State University, “International PR and corporate communications” program). 

Experience: High level of knowledge and experience in PR and media on Russia&CIS markets (7+ years). 8 years of constant work and career development in Tourism (Client: Department of Culture and Tourism – Abu Dhabi, starting from PR executive and Marketing assistant to PR responsible person for all Russian and CIS markets). 

Achievements and duty tasks:

• Building friendly relations with Russia and CIS media (database - about 200 contacts)
• Organization of group press trips for Russian and CIS media  (20+ trips, 110+ journalists, 150+ publications)
• Organization of individual press trips for media and bloggers (25+ trips, 40+ publications)
• Support and organization of celebrity trips (Makar Zaporizhia, Elena Temnikova, Anfisa Chekhov, etc.)
• Organization of media events (15+ events)
• Everyday PR service tasks: releases, media calls, media coverage tracking
• PR support for LLC Creatio

Education:  Russian State University of Tourism and Service, Master in Tourism; Higher School of Economics, Master in Marketing

Experience: 2 years as Guest relations manager in 4* hotel; 7 years in Department of Culture and Tourism - Abu Dhabi 

Achievements and duty tasks: 

• Joint Marketing Promotion programs initiation & realization with key TO partners in Russia and CIS (35+ programms)
• Сurating advertising activities
• Daily communication with travel trade and HQ
• Destination presentation for Russia and CIS B2B players (100+ presentations)
• Events and familiarization trips organization for Russian and CIS tourist specialists (25+ trips)
• Strategic planning support
• Market analysis

Education:  Academy of National Economy under the Government of the Russian Federation - Master's degree, Accounting and Finance; Bauman Moscow State Technical University - Bachelor of Science (BS), Engineering.

Experience: 15-years’ experience in representing foreign hotel chains

• Rothschild - Logistic Coordinator;
• Salans - Client Service Representative / Accountant for 2 years;
• Banyan Tree Hotels & Resorts - Director of Sales & Marketing for 1 year;
• Concorde Hotels & Resorts - Director of Regional Sales Office for 1 year;
• Rotana hotel chain - Director of Sales & Marketing from May 2011 till now.

Achievements and duty tasks:

• Development and implementation of marketing plan and the strategy;
• Increasing the brand and product awareness by means of market research and analysis, new and existing client relationship development;
• Conducting sales calls and presentations, educational seminars and webinars, tradeshows, hotelier road shows and event coordination.